Working@2x
Small Hello@2x

I’m a professor of Communication focusing on digital design, strategic planning and storytelling both in - and out of - the classroom.

I’m goal oriented.

As a professor, I spend my spare time researching human-centered and data-driven design to ensure that the sites I build are optimized for industry-specific conversion actions. #NerdAlert

Data comes down to Public Relations. We use data to understand your audience so that you can speak AND sell to them the way they want to be reached.

Data is the most organized version of being human.

Hello@2x

I’m a professor of Communication focusing on digital design, strategic planning and storytelling both in - and out of - the classroom.

I’m goal oriented.

As a professor, I spend my spare time researching human-centered and data-driven design to ensure that the sites I build are optimized for industry-specific conversion actions. #NerdAlert

Data comes down to Public Relations. We use data to understand your audience so that you can speak AND sell to them the way they want to be reached.

Data is the most organized version of being human.

Data lets you see where they already are - where they hang out, who they hang out with, what they like to do - all those juicy details that allow you be their trusted resource.

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Used properly, data will allow you to make connections with your audience through your content and user-experience, which will hopefully grow into deep and meaningful relationships with your customers.

That was long winded. Basically, humans and data go hand in hand.

And that's where I come in.

I turn that information into action guiding entrepreneurs to create content that connects and converts.

  I make the invisible visible by
pulling back the curtain of
what’s been happening behind
the scenes on your website.

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Data? Ugh, that sounds so boring I know. But data means answers and giving your potential customers exactly what they want.

And trust me, there’s nothing boring about consistent sales!

Data will flat out tell you what people are doing and perhaps even more importantly, what they’re not doing on your site.

Data tells you exactly how to connect with your people.
where they are, and how they want to be served.

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Want to work together?

Learn more about data.

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